Don't Pay for Digital Marketing Until You Read This!
There are a lot of free tools that are available for businesses. So before you go shelling out money on paid social advertising get your digital house in order.
Most businesses don't check these platforms enough to make sure the information is up to date. There are even businesses that haven't claimed or created listings on these platforms. This means that someone else could.
Digital presence:
1)Google My Business. - Manages your Business google profile. It creates a unified profile for all things google.
2)Facebook Page. - Most businesses have one, but when was it last updated? How often? This may be a simple way to get more people to pay attention to your business. Create things that people want to share
3)Business Instagram - Instagram is great for branding and engagement. So keep photos relevant to your brand and target audience.
4)Bing Places for Business - This one is not on the top of the checklist but it is free and only takes 5 minutes.
5)Linked in - Is great for networking and connections. It is great at generating B2B leads as most people who use linked in are in business. You can have a company profile as well as your individual profile. So if you haven't created one yet, its time.
So before you go spending marketing dollars on attracting new customers. Get all your points of digital presence aligned. This means that customers get the right info however they find your business.
Inline with the above we will manage your Google My Business listing for free