Target Market Workbook
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 Resource Type: Programs Required: Experience Level: |
The Purpose of this Workbook:
This Target Market Workbook is designed to help you gain a deeper understanding of your target market, from their age, gender and family situation to their fears, goals & objectives. Before you can assure them you’re the answer to all their questions & the solution to all their problems, you need to know what those questions and problems are.
You can use the knowledge gained from this workbook to write engaging content for your website, create more compelling copy in your marketing material and begin creating content that is focused on converting browsers into buyers.