Posts tagged marketing
How do I work out where to start with my marketing?

A great way to get started on finding the right direction with your small business marketing is to really get to know your ideal client. Your ideal client represents an example of your target audience - lifestyle factors, family situation, work, employment, hopes, dreams, plans, etc.

It might seem a little warm & fuzzy on face value, but it actually gives you key insights into how you might seek them out on their terms. It also ensures your marketing approaches with an awareness of their needs and offers them a solution to their problems (rather than hunting them down and demanding they buy stuff now!)

This technique gives your marketing integrity and empathy, which the greater consumer audience really responds to - it's authentic, informed and well-intended. 

To get started on understanding your Ideal Client, check out this article: UpBound Blog - The One Idea That Revolutionised Our Websites & Marketing.

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Kyle BrownUpBound Website Design & Digital Marketingmarketing, target market, ideal client
What is SEO & why is it important?

SEO is Search Engine Optimisation. It refers to the way you structure your website to give it the best chance of appearing in 'organic' search results, i.e. those that appear below paid ads. 

In general terms, it's important for your website to be structured in a way that makes it easy for search engines - like Google - to browse through your content and show your website to people asking questions related to your products, services or industry.

SEO is important in your website performing well in Search Results, however it's easy to get lost down that rabbit hole and forget about all other marketing that is just as important. Depending on your business & industry this could be print marketing, local publications, radio, networking, events, video, blogging or social media. 

Because we specialise in helping small businesses with their websites, and we know you have limited time & resources, we always advise a bigger picture approach to marketing, using that to guide what specific types of advertising you should throw your energy at. 

For more, check out this blog article: UpBound Blog - 3 Must-Have Features for A Website That Works. 

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Kyle BrownUpBound Website Design & Digital Marketingseo, marketing, website